The energy giant, which operates under the Esso brand in Europe, has created a global TV and press campaign to highlight its endeavours in areas such as energy conservation and developing alternatives to fossil fuels.
The activity forms the first phase of a wider corporate responsibility programme being developed by Exxon, and follows similar campaigns from BP and Shell.
The campaign is likely to anger environmental groups. Greenpeace already has a 'Stop Esso' initiative and is calling for a boycott of its products due to the alleged role ExxonMobil played in the collapse of the Kyoto accord on global warming.
An Exxon spokesman said the ads were part of an effort to 'educate the world's consumers to these issues and our commitment to technology and innovation'.
The ads, by Delaney Lund Knox Warren, will cover four areas: energy conservation, research, fuels of the future and the search for oil and gas reserves.
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