The re-branding will see the creation of three divisions to run the company鈥檚 various businesses, with the Espotting and Findwhat.com advertising networks coming under the new Miva Media strand.
The move comes amid the ongoing rise of Google in the sponsored search arena, although Espotting acts primarily as a broker between clients and online media owners.
Findwhat.com and Espotting joined forces 18 months ago, but bosses said today the new name and strategy - which is said to be have been under development for nine months - will give the company a single and global vision.
The two remaining divisions under the new Miva brand will cover a small business solutions team and a direct marketing software development division.
鈥淲e help businesses grow in three different ways - we help advertisers grow their customers, we help publishing partners grow their revenue and we help SMEs grow online. This is reflected in our new logo,鈥 said Seb Bishop, chief marketing officer for Miva.
鈥淭he 鈥楢鈥 in our MIVA logo represents one of our core values, infinite growth.鈥
By Kevin May
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