ESPN hunts for digital agency

LONDON - ESPN, the US broadcaster which last month picked up the TV rights to the FA Premier League from Setanta, is understood to be looking for a digital agency to handle a UK-specific brief.

ESPN hunts for digital agency

In the US, ESPN, which is owned by Walt Disney, works with Wieden + Kennedy New York and it is thought that UK activity for above-the-line campaigns will run out of its London office.

A spokesman for ESPN would not comment on agency arrangements in the UK. ‘We currently have nothing to announce,' he said.

ESPN will broadcast 46 live games during the 2009-10 season and 23 games each season from 2010-13.

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