ES goes shopping in Bluewater tie-up

ES goes shopping in Bluewater tie-up

The Evening Standard has unveiled a major shopping
promotion partnership with retail park Bluewater, designed to bolster the paper's Homes & Property supplement.

The month-long activity kicks off today (Thursday), with the publication of a specially created 16-page supplement to support the event. The promotional partnership will continue throughout April and will see the paper working with Bluewater on a series of in-store events, exhibitions, special offers and competitions.

"The strength of the Homes & Property supplement shows it is a great brand in itself," ES head of client sales Charlie Bennett said.

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