Adult lifestyle show Erotica has reported a 30% rise in visitors compared with last year, after 82,000 people flocked to Olympia from 17-19 November.
The show partnered with Virgin Radio and charity the Terrence Higgins Trust, and featured performances from Burlesque artiste Dita Von Teese.
"With Dita performing we wanted to become London's answer to Moulin Rouge," said the show's marketing manager Tracey Farrow. "The event was fun, sexy, titillating and accessible to everyone, and the capacity crowd was phenomenal."
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now