
Industry sources suggest Ernst & Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR.
Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house. Agencies it works with include the recruitment specialist SAS in the UK and Interpublic Group’s Mullen in the US.
A spokeswoman for the accountancy company declined to comment.