Equifax poaches O2's Taylor as marketing chief

LONDON – Equifax has poached O2's Christian Taylor as its new UK marketing director to boost the marketing team currently managed by external affairs director Neil Munroe.

Taylor worked as group CRM and marketing capabilities director at O2 and has also held a global CRM role at Vodafone.

In his new role, Taylor is to spearhead marketing initiatives designed to broaden the strategic development of Equifax in the UK and expand product and service offerings. It is understood that Munroe's role will also remain.

Michael Shannon, managing director of Equifax, said: "Christian brings more than 20 years' experience in marketing, product development and customer relationship management."

Taylor acknowledged that data will play an increasingly important role in emerging markets, where the company seeks to build its credentials.

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