Epson calls review of social business

Agencies

Anne Cassidy

November 15, 2012

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Epson calls review of social business

Epson, the global office equipment manufacturer, is looking for an agency to handle its social media activity across Europe. The company has contacted agencies and pitches are expected to take place imminently.

Epson has not previously used an agency to work exclusively on its European social media account. The brief includes running Epson’s Facebook presence and creating social campaigns.

Epson appointed Twentysix to its pan-European digital ad business in 2008 and Albion is the incumbent on the brand’s pan-European ad account, which it won in 2009. Albion is unaffected by the review.

Epson’s most recent major campaign launched its range of inkjet printers. The "engineered for speed" campaign, by Albion, tested a printer to see if it could print a lap of a racing circuit faster than one of the world’s fastest road-
legal cars could drive it.

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