The ‘Energy Fit' campaign will be led by E.ON's first TV ad campaign for two years, and feature advice on methods consumers can use to track their energy consumption and cut it back.
E.ON will be distributing a free Energy Fit Starter Pack, containing an energy monitor device to enable customers to view the levels of electricity they are using.
The TV execution, created by DLKW, continues in the cartoon style of E.ON's ongoing outdoor and print campaign. It breaks on Saturday during The FA Cup Final on ITV1, and will be backed by print, radio, direct marketing and digital activity.
E.ON, which worked with an online panel of 14,000 consumers to develop the strategy, is looking to roll out a series of 'Energy Fit' ad campaigns over the coming two years, each focusing on a new aspect of energy efficiency.
"It is easy to look at the situation from a corporate perspective, but we want to talk in the language that customers understand. It is better to have dialogue in a more informal way to help consumers lower their bills," said Catherine Woolfe, head of brand strategy and advertising at E.ON.
Woolfe added that the energy company will also continue to run its brand-led animated ads focusing on the wider energy debate.
_1.jpg)
.jpg)