The awards take place on December 3 at the Grosvenor House Hotel. They aim to reward excellence in direct marketing with 32 award categories across all sectors in the industry, including new media, CRM, response advertising, outdoor and telemarketing.
Call-for-entries packs have already been sent out to DMA members, supported by a creative campaign through Partners Andrews Aldridge, which was appointed to handle the work after winning last year's Grand Prix for Associated Co-op Creameries.
The campaign is based on the theme of rewarding the "blood, sweat and tears" shed by those companies that have worked tirelessly in the last year to come up with outstanding creative work.
Mike Barnes, DMA director of marketing, said: "This year's creative really does ask the right questions. We want those out there, who have put in their 100% and want to show just how good direct marketing can be, to enter their best campaigns."
The campaign will run across trade press, supported by email bulletins and direct mail drives to remind agencies to submit their awards before the September 20 deadline.
Companies that have not yet received their call for entries can visit the awards website at www.dmarm-awards.com to download an application form.
Royal Mail is this year's major sponsor, while the International Direct Marketing Fair has signed up as the event's silver sponsor.
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