Credits
European brand marketing director, Enterprise Rent-A-Car
Digital agency
Production
Director
Enterprise Rent-A-Car "No matter what" by Dare
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Advertiser
Enterprise Rent-A-Car -
Agency
Dare -
Sector
Travel -
Exposure
United Kingdom
The first TV ad by Enterprise in two years features US rental agent Brad and straight-laced Englishman Dave helping various customers rent a car for the weekend.
The work was shot by Rawson Thurber, who also directed Dodgeball: A True Underdog Story and We’re The Millers.
It forms part of a two-phased campaign. The first tranche of ads focus on Enterprise's range of vehicles. The second will launch in January 2017 to drive interest during the peak holiday booking time.
The campaign consists of a 40-second TV ad, two 20-second online films and four six-second YouTube pre-rolls. All will be pushed online throughout the year via YouTube, Enterprise’s social channels and the Enterprise UK website.
