LONDON (Brand Republic) 鈥 Enterprise IG, the world鈥檚 biggest brand and identity consultancy and part of the WPP Group, has made a key appointment to the new role of worldwide president in an effort to advance development of its global network.
The new role is to be taken on by Ron Cappello, president of Enterprise IG鈥檚 New York operation. He is to be succeeded by Scott Lerman, president of US brand consultancy Siegelgale.
Jim Johnson, joint CEO of Enterprise IG, said that Cappello鈥檚 track record in winning and managing major global programmes was 鈥渟econd to none鈥 and that Lerman had proved himself to be 鈥渙ne of the most innovative and influential leaders in our industry鈥.