The race, which will take place on 10 July at Dorney Lake, Windsor, has already attracted competitors from major brands and marketing agencies alike.
The team relay event has proved popular with teams including Tesco,
O2, Telefonica O2, HSBC, Pizza express, Royal Mail, Microsoft and Apple.
Competitors will be tested to the limit by Olympic gold medallist Tim Brabants who is taking time out of his busy schedule to compete in the inaugural industry triathlon.
The Marketing Industry Triathlon is presented by the UK's leading mass participation event company Human Race and is in association with Marketing and the MCCA.
Iain Sanderson, CEO of The Contact Group, which conceptualised the MIT and is managing the event, said: ‘We have a great deal of entries and it will be a tremendous event. Don't wait for next year, break out now and enter, a whole year's ‘I was there' glow is yours for the taking!'
The event will be captured by official broadcaster Eurosport who are making a three minute video of the day's action. The content will be available online from Monday 13 July.
Eurosport UK commercial director Mark McFarlane said: ‘With London 2012 also using the Dorney Lake venue to host its own triathlon we saw this as a real opportunity to promote our role as an Olympic broadcaster. It seemed a very natural partnership for Eurosport to be assocated with the first Marketing Industry Triathlon and knowing how competitive agencies, clients and fellow media owners are wlill make for a very successful event.'
To enter the race visit
Follow us on Twitter @marketingtri and also through Facebook.
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