The campaign is designed to raise consumer awareness of English brands, and to persuade retailers to give more shelf space to domestic produce.
Breaking on 26 September, the campaign will run for four weeks. Its timing coincides with the start of the English apple harvest.
The Union Jack logo identifying domestic apples will also get a new look.
Adrian Barlow, chief executive of England Apples and Pears, said that consumers often buy apples they think are English, but actually come from abroad. 'We need to help consumers identify which is which, and give them a greater understanding of the benefits of buying English,' he added.
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