The 13-week tour will see a BHR-branded vehicle visit 65 locations in the centres of Nottingham, Derby, Leicester, Mansfield and Newark. The campaign targets ‘at-risk’ areas where people are more likely to contract heart disease and might not normally visit their GP.
Brand ambassadors will offer health advice to visitors and invite them to a one-on-one lifestyle check on board the vehicle, where they can sign up to BHFs Heart Matters service. More than 60% of visitors have registered for the service on previous tours.
Mobile marketing specialist EMS has managed the roadshow since 2009, recruiting and training brand ambassadors, managing logistics and supplying feedback from the public via touch screens.
Over three years, the roadshow has visited over 240 towns and cities in nine regions and delivered more than 36,000 one-to-one lifestyle checks.
Amanda Kenn, roadshow manager for BHF said: "Using a branded mobile vehicle has enabled us to reach people where they live, work and play, and the strength of this approach has been apparent in the way that the public have engaged with us."
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