EMS 2007 shows traditional media consumption holding up

LONDON - Europe's top earners have not reduced their consumption of television and print media over the past year despite the rise of the internet, according to new research.

The 2007 edition of EMS, the European Media and Marketing Survey, covers the media consumption of the 40m highest earning people in Western Europe.

The most popular general interest TV channel for this group is EuroSport, watched weekly by 31.8% of them. Next are MTV with 27.8% and Discovery Channel with 18.3%.

The most popular news and business interest TV channel is CNN, watched by 18.4%. It has overtaken EuroNews, which is watched by 17.9%.

Sky News follows with 15%, BBC World with 11.8%, CNBC with 6.9% and Bloomberg TV with 6.1%.

The most popular paid-for daily newspaper is the Financial Times, read daily by 1.4%. The International Herald Tribune is next with 0.3% and USA Today and Wall Street Journal Europe are both read by 0.2%.

The most popular free daily newspaper is Metro with 5.7% and French and Spanish free sheet 20 Minutes has 2.2%.

Among print weeklies, The Times leads with 2.8%, ahead of The Economist with 1.9%, Newsweek on 1.4% and Business Week on 0.6%.

Among print fortnightlies, Fortune is read by 0.5% and Forbes by 0.4%.

Finally, the most popular in-flight magazines are Lufthansa Magazin, read by 3.6%, and Air France Magazine, read by 2.6%.

EMS is produced by Interview-NSS/Synovate.

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