Empire gets noisy with Vader

The June issue of Empire Magazine is set to host the world’s first “breathing” cover to celebrate the long-awaited release of Star Wars Episode III: Revenge of the Sith.

The cover, which will show the face of notorious villain Darth Vader, will breathe once it has been opened by the use of chip technology tipped on to the spine.

Colin Kennedy, executive editor of Empire, said: “Choosing the cover star – Darth Vader – was easy, asking our readers to peek under the mask was also straightforward, but how could we do justice to the greatest villain in movie history? The simple answer was sound.”

The iconic sound of Darth Vader breathing, was made possible due to a collaboration between Empire magazine and Lucasfilm, and is set to be widely marketed internationally, including a presence at the Cannes Film Festival.

The magazine will also include 50 pages of exclusive content of behind-the-scenes interviews and coverage of Star Wars Episode III, which features Hayden Christensen, Ewan McGregor and Natalie Portman.

The limited edition of the "breathing" cover will be on sale from 28 April and will be available only in the UK at WH Smith, Tesco, HMV and Forbidden Planet.

The last ABC results for July to December 2004 gave Empire a circulation of 205,587, up 7.8% on the same period in 2004.

By Helen Kaye

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