Most read: Lidl calls £50m media review
±±¾©Èü³µpk10's Arif Durrani reports that discount supermarket chain , which has more than doubled in size since being awarded to Omnicom's M2M two years ago. As M2M's largest spending client, the agency is likely to fiercely contest the Lidl account.
Coming on the heels of and reviewing their media buying, the news is likely to put pressure on the remaining UK supermarkets to also review their media arrangements and ensure they are still receiving deals in line with the recently recalibrated market.
Dentsu Aegis’s Carat is the incumbent on Asda while Morrison’s media business is handled by WPP’s MEC.
In quotes: The 3% conference
There was a time when only 3% of creative directors were women. So The 3% came along to do something about it. They held a mini conference in London last Friday and talked a lot of sense. Here are a few quick takeaways from four of the talks:
1.
As a mother of three teenage girls I want to see half the world's companies run by women, half the ad agencies run by women, half the creative departments staffed by women. Which means we need more men running the home.
2.
Men are hired on potential, women are hired on proof. That’s inhibiting in a creative context. Women’s creativity should be championed.
3.
11% of creative directors are women. That's a frustrating statistic and we hire frustrated people because they make great creatives.
Nils Leonard, chairman and CCO at Grey London
4. "
Men need to realise what it’s like to walk into a meeting room and be immediately judged on what you’re wearing, or what your hair looks like or your body. It’s little, insidious, toxic things that create barriers for women.
Nick Bailey, chief executive and executive creative director at Isobar UK
For a full roundup of good advice from the conference,
Pin heads: The emoji password
Intelligent Environments, a financial services technology firm, has announced it's developed an emoji-based pin system, made in conjunction with . With remembering a pin a very modern challenge, the picture-based "language" is supposed to be easier to remember.
The system also claims to be more secure, with a greater number of permutations available. It also prevents people using important dates as an aide memoire (although have they considered that the immature will just use the turd emoji for times?).
The company, which claims to have launched the first smartwatch banking app, is currently in discussion with banks who are considering using Emoji Passcode, and it could roll out within 12 months.
Opinion: Coca-Cola's Wendy Clark on creativity and effectiveness
New, state-of-the-art tools can "lead us to delegate decision-making to the data alone". So says Wendy Clark, president of sparkling brands and strategic marketing at Coca-Cola North America, writing in ±±¾©Èü³µpk10. Clark discusses the need to embrace Jim Collin's "the genius of 'and'" concept to join effectiveness with creativity, and details Coca-Cola's stance.
An ad is effective when it impacts sales, yes, but also when the world is somehow different because that ad – that body of work – exists.
Wendy Clark
Read the complete opinion piece, .
Live web-stream: Video and the young
If you need to know how 14- to 24-year-olds are consuming video, block out tomorrow morning. Thinkbox, the marketing body for the UK's commercial TV, is launching a new piece of research with an event discussing the findings, as well as asking experts from ZenithOptimedia Group and Rimmel what they've learned marketing to youth.
and return to the same page in the morning to watch the event live from the comfort of, well, wherever your screen is. We suggest the sofa.
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Compiled by Jonathan Shannon
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