The campaign featuring the form Spice Girl will carry the ‘give it some heart' strap line and will run across TV, outdoor and cinema.
The nine new stations will replace Southern FM, Ocean FM, Invicta FM, Essex FM, 2CR, Marcher Sound, Coast 96.3, Buzz 97.1 and Champion 103. It takes the number of Heart branded stations to 33 across the UK.
The TV ad will run across ITV1, Channel 4 and GMTV. It will also run in Odeon cinemas and will be supported by an outdoor campaign, including 6 sheets, 48 sheets and 96 sheets. The media has been planned and bought by Rocket.
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