The new spot, created by Emirates' in-house team and WPP’s Team Air, follows the campaign’s launch ad, created by Rainey Kelly Campbell Roalfe/Y&R in October 2015.
Aniston befriends Cooper, a young boy who she finds playing in her private suite in the first class cabin. The two strike up a conversation and stroll through business class, before he is eventually reunited with his surprised parents where Aniston chooses to remain and enjoy Emirates’ in-flight entertainment system with Cooper.
The 90-second ad ends with Cooper’s mother relaxing in Aniston’s private suite.
The spot was directed by industry veteran and Oscar-nominee Bryan Buckley, who has created numerous ads which have run during coveted Super Bowl ad break slots in the US.
Team Air is a bespoke WPP team created for Emirates since it won the airline’s global branding and creative account last year. It comprises staff from Grey’s London and New York office, RKCR/Y&R, Geometry Global, Hogarth and TNS.
Boutros Boutros, Emirates’ divisional senior vice president, corporate communications, marketing and brand, said: "We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand.
"This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first."
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