Springdoo recently launched a video player application on Facebook. When users install it, a thumbnail of the Living Darfur video will appear on the user's profile page.
The player also enables users to watch videos on their mobiles using a premium text messaging service, which costs £1.50. If the video is shared outside Facebook, it retains a unique code so that any revenue generated from mobile orders can be traced back to the Facebook source, with profits being donated to LivingDarfur.
Last month, Mattafix enlisted the support of a number of celebrities to show their support for the Darfur cause, including actors Scarlett Johansoon, George Clooney and Matt Damon.
The stars gave a series of personal introductions to the 'Living Darfur' video. Other celebrities involved included Turner prize winner Chris Ofili, who produced artwork for the single, and Mick Jagger, who funded the video.
Mattafix's 'Rhythm & Hymns' album is released on November 12.