Emap has fuelled speculation that it is to launch a men's fashion weekly in the style of Grazia, following a record ABC for the women's title.
Rob Munro-Hall, managing director of FHM, Zoo and Arena, said the venture was something it was 'looking at'.
The potential launch follows a dismal set of ABCs for its men's monthly FHM and men's weekly Zoo. By contrast, Conde Nast's monthly GQ posted solid results.
Separately, Emap is to launch video-on-demand services for its Today's Golfer, Empire and Motorcycle News magazine brands. The initiative follows a deal with BT Vision to provide branded music and video content.
- ABCs, page 21.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
