
The ex-marketing and strategy director at Five will take on the Emap East titles, which also includes Arena Homme Plus, in major shake-up of senior roles at Emap carried out by Emap Consumer Media chef executive Paul Keenan.
Managing director of Emap Consumer Media, Dharmash Mistry, will also have new responsibilities as the group looks to expand its digital business.
Alongside becoming managing director of Emap Performance, he will also look after the Digital Music division.
He will also work with Tom Moloney on strategic, group-wide initiatives.
The new boss of Emap Advetising, Marcus Rich, will have a wider brief covering Pop and Empire to form Emap Metro, with the Q, Mojo, Kerrang!, Smash Hits, Sneak and Mixmag titles.
He will continue to have overall responsibility for Emap Advertising and the Elan and Grazia busineses.
Keenan said: "We have a terrific business in magazines and it is vital that we stay focused on being world class publishers, winning key competitive battles and making magazines which are relevant, fresh and surprising.
"The challenge to our magazines of being innovative, different and better is as pertinent as ever.
"These changes are designed to enable our businesses to fully exploit the rapidly changing markets in which we compete."