The media group's digital entertainment division Emap Performance launches empiremoviedownloads.com this week, offering downloads of blockbuster movies such as Superman Returns, The Matrix, The Bourne Supremacy and classics like Casablanca. Films will cost from £2.99 to rent or £5.99 to own.
Emap is also introducing IPTV content costing from £1.99 per download from its Motorcycle News and Today's Golfer websites.
Emap chief executive Tom Moloney told Media Week that Emap was prioritising sites that could offer alternative revenue streams to advertising over simple brand extensions as part of its strategic focus on fast-growing platforms.
"We want to do brand extensions, but these have to be within existing cost bases," he said. "Our planned website for Heat, for example, is not a priority because it's the print edition that is the fast-growing platform."
Emap has appointed digital film distributor Arts Alliance Media to provide 350 hours of content across the three sites, with more to be added later. Content will include the European service provider's roster of material, including films from Universal Pictures, Sony Pictures and Warner Bros, and bespoke programming from Emap.
Big races, amazing stunts and documentaries including Champion Sheene, about motorcycle hero Barry Sheene, will be featured on the MCN site, mcnbikedownloads.com.
At TGgolfdownloads.com, golf fans can watch classics such as British Opens from 1970 to 2006, or get a tutorial from the likes of David Leadbetter. Emap's editorial teams will also be filming their own tutorials, and filming interviews by MCN or Today's Golfer journalists.
Users can pause and rewind films and send content to different designated PCs, allowing users to download content from an office PC to a home PC, ready to view when they get home.
Content can also be viewed on a TV, providing it is networked to the PC.
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