Emap is set to send out information packs for its business-to-business division within the next few weeks, with the sale of its radio and magazine arm, which includes radio station Magic 105.4, to follow.
The decision comes amid a turbulent time for the City with share prices being hit by concerns over the drying up of global credit. At the end of last week, a number of media companies' shares were affected, with Emap undergoing a decline of 2% over the week. There are also fears that potential buyers' ability to borrow could be limited due to the credit situation.
According to media reports today, investors could be offered new "B" shares as part of any sale, which offer tax relief advantages, as well as the option to take cash.
Emap announced last month that its was reviewing the structure of the group after receiving a number of unsolicited offers for parts of the group.
As well as its consumer arm, which includes Grazia, and its radio businesses, Emap also has a large trade press arm, including titles such as Broadcast and Construction News.
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