Emap rejigs its operations to boost ad opportunities

Emap is restructuring its media interests to make it easier for clients to find advertising solutions across its titles, and to drive revenues.

Emap is restructuring its media interests to make it easier for

clients to find advertising solutions across its titles, and to drive

revenues.



The restructure will see the company divided into four market-focused

networks from next month, each with its own chief executive.



Emap Performance, the group’s music network, is headed by former chief

executive of Emap Radio, Tim Schoonmaker.



Emap Elan, the group’s lifestyle network, is headed by Paul Keenan,

former managing director of Emap Metro.



The third division, Emap Automotive, is headed by Malcolm Gough, former

managing director of Emap Active. It will draw together Emap’s existing

consumer and business publications, web sites, DM services and

events.



Finally, Emap Health will include all the group’s healthcare titles.



It is headed by Tim Brooks, former divisional managing director of Emap

healthcare. The four heads will report to chief executive, Kevin

Hand.



Tom Toumazis, who launched Emap’s radio sales arm, Emap On Air, in 1997,

becomes director of UK advertising, with responsibility across all the

titles within the former Elan, Metro and Active divisions, as well as

all Emap’s radio and TV interests.



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