Emap to publish FHM in new travel-size format

Emap is launching a travel-size edition of FHM in the spring, the first compact offering in the men's magazine market.

The new travel-size format will be exclusively sold via WHSmith Travel outlets and Alpha Retail shops throughout the UK.

Around 10 to 15% of FHM's monthly sales are through travel outlets, depending on the time of the year.

The compact edition will contain the same content and advertising as the regular print edition and will carry the standard FHM cover price of £3.80. It will also contain FHM2, the "mag within a mag" introduced during last year's relaunch.

It will be supported with extra facings and point-of-sale material at retail, and with a cross-platform promotional campaign via Emap brands.

FHM has sales of 311,590 and 32 international editions, with more launches planned for 2007.

Robert Munro-Hall, FHM managing director, said that the introduction of the new travel-size format underlined the strength of the FHM brand and Emap's confidence in FHM.

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