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Closer is to run seven monthly advertorials for low-fat snack brand Snack-a-Jacks from today following a deal brokered by OMD Fuse.

The promotion, named The Naked Truth, will offer readers the chance to win trips to film premieres and awards ceremonies and report back to the magazine for a feature.

A bespoke microsite, linked to Emap's websites for Closer, More, New Woman and radio station Magic, will feature user-generated content and celebrity gossip forums.

It is tied to the brand's sponsorship of ITV1 show Deadline, which began last week, in which Janet Street-Porter leads a team of celebrities compiling a magazine to be published with Closer.

In a separate deal brokered by Vizeum, Heat is running a celebrity gossip section, Psst!, in colours reflecting the Diet Coke brand.

The promotion is part of the brand's attempt to refocus on its core 20 to 39-year-old female target market, which has also included backing of ITV1's WAGS Boutique.