Ex-eBay head of motors and category development Andrew Robb has joined as lifestyle digital director, as the publisher looks to branch out into e-commerce.
Ralph Percival, who also has a background in e-commerce, has joined Emap Consumer Media as specialist digital director.
He was previously e-commerce and business-to-business group board director at Jessops.
They will both work to build online communities, take Emap brands to different platforms and increase the company's use of e-commerce.
Meanwhile, Brenda Gordon, previously new business manager at Guardian News and Media, has joined Emap Consumer Media as head of business development.
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