Emap to end joint venture with Hachette

LONDON - Emap has written to Hachette Filipacchi informing it that it wishes to end their joint venture deal, which is behind the women's magazines Elle, Red and New Woman.

Emap chief executive Robin Miller wrote to Hachette giving notice that Emap wants out of the 10-year partnership.

It is thought that Hachette's decision to bid for Emap rival Attic Futura, publisher of B and Sugar, has triggered the move. There is also understood to have been disagreements over budgets and marketing spend.

If the partnership does end, it is expected that Emap would retain control of New Woman and Red, but lose control of Elle in the UK. Elle will go to Hachette, along with its spin-off Elle Decoration. However, it is less clear which of the publishers will gain control of Elle Girl, which could be the subject of a fierce battle between the two.

Kevin Hand, the former Emap chief executive who was forced to resign after leading the company on a disastrous foray into the US, is understood to have advised Hachette on its £40m bid for Attic.

It is thought by some in the industry that Hand could be keen to redeem himself in consumer publishing, and that the Attic acquisition could be part of his own personal motivation to succeed.

Hand joined Hachette in January and the company bid for Attic earlier this month.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content