Emap Construct appoints Apfel for Architects' Journal redesign task

LONDON - Graphic design company Apfel has been appointed by Emap Construct to redesign flagship title The Architects' Journal as part of a 拢250,000 revamp of the 110-year-old magazine.

The first redesigned issue will appear on June 9, backed by a marketing campaign including a direct mail push to 25,000 industry professionals and architectural students to drive subscriptions.

The redesign will run concurrently with the launch of a more comprehensive subscription package, including access to the AJ+ website. AJ+ will include more interactive features and vastly improved daily news updates, which existing subscribers will receive on free trial at launch.

Apfel, which stands for A Practice for Everyday Life, was voted as one of the winners of Creative Review magazine's Creative Futures in 2003. It has worked closely with Emap to ensure the new look keeps with Architects' Journal editorial approach. Other clients of the agency have included Tate Modern and the V&A Museum.

Jonathan Stock, publishing director for The Architects' Journal, said: "The Architects' Journal is a title with incredible heritage and a real connection with the architectural world. The redesign collaboration with Apfel is set to create revolutionary changes to make The Architects' Journal even more accessible to younger architects as well as adding value for already established practices."

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