How do you give new banking customers an engaging, relevant and welcoming arm around the shoulder at a time when they feel a bit raw and confused?
The solution was to talk to them personally and directly, taking them step by step through their unique personal banking landscape.
Rapp piloted the use of highly personalised short video via email, bringing key account-opening moments to life through film.
And because it integrated personalised data, each customer was given a different, more engaging welcome.
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