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Tech start-up Elvie wants to break the taboo around female incontinence with three light-hearted films about a character called Bobo and her unreliable sidekick Bladder.

While the fun-loving Bobo sets out on adventures, they are always cut short when Bladder leaks. The surreal animated spots use humour to highlight situations that are relatable to women with incontinence. They promote Elvie’s pelvic floor trainer and share the message that the issue is common and treatable.