Eloqua claims Prospect Profiler provides greater insight into prospect interests and buying intent and helps to increase alignment between sales and marketing teams.
It simplifies the trove of data collected by marketing automation systems and presents a graphical view of any given prospect's website visits, form data, email response and search activity.
Rosemary Hoffman, director of marketing at Sachem, said: "It's an easier user experience for both marketing and sales because I can quickly identify activity and respond to it. It makes the integration of CRM and the marketing automation platform much easier."
The tool is now available to early beta customers and will be generally available to the market on June 14. It integrates with Oracle, Microsoft and Salesforce.com CRM platforms.