ElleGirl faces the chop as Hachette pulls November issue

LONDON - Hachette Filipacchi's teen spin-off ElleGirl is facing the axe after the French-owned magazine giant confirmed it will be suspending the title after the October issue, out next week.

A consultation period has begun about the future of the Elle spin-off magazine.

However, with the November issue suspended and the title failing to release ABC figures last month prompting speculation it had experienced a massive drop in sales, it seems unlikely Elle Girl will make a comeback.

A Hachette Filipacchi spokeswoman said: "We are suspending publication after the October issue with a review to be held to decide the future of the magazine."

Publishing companies have found it increasingly difficult to hang on to teenaged readers, or the the iPod generation as they often referred to, having to compete with the internet, computer games and paid-for mobile phone content.

In the tough teen lifestyle magazine market, even sales of the most popular title, ElleGirl's sister title Sugar, fell by 3.4% year on year in the latest set of ABC figures.

The National Magazine Company's Cosmo Girl!, ElleGirl's main competitor, experienced an 18.3% year-on-year fall while sales of IPC's Mizz were down 14.8% over the year.

Emap's handbag-sized Bliss saw sales down in the period by 3.1%, while its former teen flagship title J17 closed in 2004 after losing around a third of its readers.

ElleGirl, which launched in 2001 as a joint venture between Hachette and former Elle owner Emap, unveiled a debut ABC in the last period of 90,334. This was the first time it had chosen to reveal its results.

The 10 editorial and sales staff working on ElleGirl are expected to be found jobs within the rest of the group.

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