The drive, in association with ±±¾©Èü³µpk10 and sponsored by Next, will encourage adlanders to send photos of themselves into the magazine, in a bid to win the title of the industry’s most stylish person.
The winner will also receive two VIP tickets to the exclusive and celeb-studded Elle Style Awards on 11 February, as well as a night’s stay at The Savoy hotel in London. The winner will also be covered by ±±¾©Èü³µpk10.
Previous guests at the awards include Naomi Campbell, Kylie Minogue and Sienna Miller.
As part of the challenge, Elle will be sending a team into media agencies from next Monday (21 January) to hunt for the winner, who will be judged not on what they wear, but how they wear it.
A panel of judges including Elle’s editor-in-chief, Lorraine Candy, fashion director, Marie Curtis, and ±±¾©Èü³µpk10's editor Danny Rogers, will judge all the final entries.
The closing date for the competition is 1 February. People wishing to enter should send a full-length picture to: ellesmoststylish@hearst.co.uk.
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