��������pk10

The first major campaign for emergency contraception brand EllaOne aims to inspire women to take control of their morning after without fear of judgement.

Created by Havas London and shot by Pulse Films' Stella Scott, it portrays five women from different backgrounds redefining the feelings attached to emergency contraception. The 60 second ad features a positive, defiant voice of a manifesto celebrating women being in control of their own bodies and breaking through emotional barriers associated with decisions to use the morning after pill.