The campaign, which has been developed by Swedish agency Lowe Brindfors, will involve a TV and print advertising push, to be launched in mid April, and will also be included in all Electrolux branding before then.
This will see the "Thinking of You" slogan incorporated across all internal and external communications, including letterheads.
A key aim is to promote Electrolux's Insight range of products throughout 2006. In one of the spots, under the words "we've been thinking about the future", a baby is photographed sleeping on top of one of Electrolux's vacuum cleaners.
Another shows a cooker with a roast meal clearly visible through the oven glass, accompanied by the words, "see more of what's cooking, without bending and looking".
Andy Mackay, Electrolux brand and marketing director, said: "This represents the largest investment within the UK to date to grow the Electrolux brand across the home. The positioning of 'thinking of you' is entirely unique in representing our commitment to understanding and acting upon consumer insight and understanding."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .