El Jimador to host margarita masterclass

Tequila brand El Jimador is celebrating National Margarita Day with a masterclass showcasing the brand alongside Herradura Tequila.

Masterclass for National Marguerita Day
Masterclass for National Marguerita Day

The masterclass, followed by a party will be held on 24 February at Below & Hidden, a clubroom concealed beneath the restaurant and bar at Clerkenwell restaurant Bourne & Hollingsworth (B&H).

B&H bartenders will mix and shake up a margarita on arrival. Once drinks are in hand, a brand ambassador from Herradura Tequila will introduce guests to Herradura and El Jimador Tequila, showing them how to make a classic Margarita, before a talk taking guests through the history of the classic drink.

From 8pm education makes way for entertainment as a DJ takes over Below & Hidden, where guests can dance into the small hours, with a reduced-price margarita menu available. 

El Jimador tequila is made at Casa Herradura in Amatitan, Jalisco in the Tequila Valley. The brand teamed up with B&H in October to present an. That same month, premium Tequila brand, Casamigos Tequila, invited guests to .

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .


Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now