In response to its ban last month for using condoms shaped in the words "roger more", Durex plastered the posters with stickers saying "rogered".
Both ads were created by McCann-Erickson Manchester, in support of the new Performa condom, which Durex claims can make sex last longer. Complaints about the "ejaculater" ad said that it was tasteless and offensive, and that the poster could be seen by children.
Once again Durex argued that the posters promoted safe sex, and that it was a humorous play on words.
It said that it did not believe that it would cause mental, physical or moral harm to children and pointed out that children from the age of 12 received sex education.
However, the Advertising Standards Authority ruled against Durex, saying that it was likely to cause serious or widespread offence, especially in an untargeted medium that could be seen by children.
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