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EHarmony’s new TV campaign uses surreal humour to declare the dating website more sophisticated than its rivals. Albion created the campaign, which is its first for the brand since winning the business in March. The spot shows a man and a camel sitting together on a sofa. A voiceover explains that, because both are the same age and like long walks on beaches, other dating websites might consider them a match – but not eHarmony. The ad ends with the line: "The brains behind the butterflies." It was created by David O’Sullivan
and directed by Nick Jones through Generator Films.