The bank posted interim pre-tax profits of 拢8.7m, compared with a loss of 拢61.7m for the same period last year, and attributed its success in part to a television ad campaign in the second quarter of the year.
The campaign, created by Mother, features a fictitious company called Brilliant Industries, comparing its ridiculous inventions for dealing with money to Egg's simple alternatives. It features the strapline: "What's in it for me?"
Mother replaced HHCL & Partners on Egg's 拢16m advertising account in October last year.
News of the campaign's success came as Egg parted company with Boots. The two have scrapped their joint venture credit card after the online bank and the chemist failed to attract enough customers.
Yesterday, Egg's chief executive Paul Gratton said that the advertising had not only attracted new customers, but that "the new customers are very similar in profile to our existing customers".
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