The bank, which has a total annual marketing budget of between 拢40m and 拢50m and spent 拢6m online in 2004, said it chose the single network to strengthen affiliate relationships.
Richard Cole, sales director at Egg, explained: "We chose buy.at over other providers mainly because it could best help Egg to have advanced relationships with affiliates."
Over the last 12 months, Egg has worked with a number of affiliate marketing companies including Smart Quotes, TOTC and buy.at. The affiliate network also provides services to a number of financial clients including Capital One, Lloyds Create, More Than and Direct Line.
In December, Egg handed its 拢30m direct response account to sister agencies Claydon Heeley Jones Mason and Agency Republic, which will include a significant amount of digital marketing activity, focusing mainly on the Egg Card, but with increased spend on insurance, mortgages and savings.
It is the first time Egg has retained a digital agency and follows its decision in July to increase its direct budget.
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