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Kevin Bacon meets Ed the engineer and Gogglebox's Scarlett Moffatt, in the new EE campaign.

In the ad, Bacon travels the length and breadth of Britain to demonstrate the lengths EE goes to for its 4G customers.

The 40-second TV ad will air across all commercial channels from Saturday 1 April.  An exclusive 20-second version and a selection of seven-second edits will also run across digital platforms including SnapChat.