EE "PhoneSmart Licence" by Saatchi & Saatchi

October 22, 2021

EE is promoting its free online course, aimed at young people getting their first phone, with a campaign by Saatchi & Saatchi.

PhoneSmart Licence educates 10- to 13-year-olds on how to stay safe and be kind online. It is being advertised with an online film featuring musician Clement Marfo.

It was written by Olivia Weston and Cristina Candido and art directed by Emily Downing. The director was Will Hooper, through Blink.

Credits

Creative agency
Saatchi & Saatchi
Chief creative officer
Guillermo Vega
Executive creative director
Daniel Treichel
Head of art
Rodrigo Castellari
Copywriter
Olivia Weston
Cristiana Candido
Art director
Emily Downing
Planners
Jack Trew
Mike Phillips
Business leads
Charlotte Elwig
Emily Bennett
Account directors
Trishika Ramrakha
Charlotte Johnston
Producers
Adam Walker
Callum Proctor
Production company
Blink
Director
Will Hooper
Editor
Amanda James @ Final Cut
Producer
Corin Taylor
Post-production company
Black Kite
Colourist
Rich Fearon
Audio post-production
Butter
Sound design
Eric Hoffman
Vocalist
Clement Marfo
Digital agency
Digitas
Media agency
Essence Global

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