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The oddest thing about Saatchi & Saatchi’s ’Labour isn’t working’

poster - rightly acclaimed as the best of the century - is how few

people actually saw it on a billboard. It appeared on less than 20 sites

during the run-up to the 1979 general election at a cost to the Tories

of pounds 50,000.

But how well the double-barrelled message and image of a dole queue have

transcended the years.