This time, Emap has published sales figures only for those magazines that have been actively purchased; magazines given away as part of bulk deals will not feature on its ABC certificates. In doing this, Emap has created a new benchmark for publishers, standing above the recent controversy over bulks and setting a new standard for transparency in the medium. The gauntlet has been thrown down for other publishers to follow suit.
Editorial: Praise Emap for taking stand on bulks
Spending painstaking hours poring over the important magazine ABC results (from page 19 in this week's issue) is a daunting task at the best of times. So Emap should be applauded for being the first publisher to cut through the confusion and deception traditionally characterising media stats.
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