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Nobody doubts the logic of Dentsu's decision to merge its UK

agencies, CDP and travissully. In these times it makes sense for the

Japanese group to acknowledge that its modest presence in Britain does

not justify two agency brands. However, Dentsu should have gone further

and put its own name on the door. CDP is now a sad shadow of what it was

and travissully lacks any real profile. Better to have one name well

known in world advertising than a combination of two that are not.