±±¾©Èü³µpk10

A delegate at the British Medical Association conference has suggested forcing junk-food advertisers to pay for public health messages. Little matter that nobody can clearly define what constitutes "junk" food, or that preachy health warnings are likely to have zero impact on those in need of reducing their waistlines. Once again, advertising's role in creating obesity, and its capacity to reduce it, have been grossly exaggerated.