Key messages to be promoted following research by Interbrand are the city's cheap property, high quality of life, fashionable city centre, good transport links and spectacular countryside.
London is the first to be targeted after interviews carried out globally by Interbrand. This found that those living in the UK capital are the most likely to consider either moving to or visiting Edinburgh.
A report from Interbrand to the council said: "With greater awareness and knowledge, Londoners see Edinburgh as a compelling place to visit and live and perceive it to have a distinct attitude, straight talking, acumen and educated."
Interbrand found that Edinburgh faces its toughest task in convincing those in Japan to visit or invest, because of extremely low awareness.
In the US, the campaign will address a perspective, highlighted in the report, that Edinburgh is "not on the way to anywhere".
Interbrand chairwoman Rita Clifton said: "Edinburgh is an inspiring place. It has got not only extraordinary physical beauty and a great quality of life but is also a place of learning and educational opportunities."
A logo has also been designed for the campaign, but will not be unveiled until next month's launch. Interbrand was hired last year by public private partnership Edinburgh City Region Brand Project, whose members include City of Edinburgh Council.
A council spokeswoman said following the launch, advertising and marketing activity will take place. This will include online promotion through a dedicated , which also launches next month.
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